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Yelena Yefimova

yyportfolio.com | yyefimova@yahoo.com | (415) 571-3655 | Pleasanton, CA

As Product Manager, I have experience to design consumer and API based products. For the past 6 years I contribute to build the company wide Payment platform (increase revenue by up to $350K), Fraud IQ platform (reduce fraud on reloadit.com by 80% and reduced number of chargebacks on giftcardmall.com by 45%), Bonus Code Promotion (launched in more than 8 countries in 18,000 stores), Top Up (in 16 Kroger supermarkets and Giant Eagle), Telecom Variable Card (being distributed to more than 5,000 US retailers such as Albertsons, Safeway, Kroger and Home Depot)

Product Manager

Experience

  • Drive the strategy and execution related to Blackhawk Network payment platform, internal tools, risk, compliance, security and cross-functional projects across the entire product

  • Create clear product vision based on understanding of stakeholders, customers, competitive landscape, and company objectives

  • Strong technical architectural understanding of web and services based products

  • Experience in integration with payment gateway and alternative methods of payment

Blackhawk Network, Pleasanton, CA,  2011 – Present

Product Manager, Payment Plus Services

Product Manager, Fraud IQ services

  • Gathered requirements, create product roadmap, socialized product features

  • Partnered with risk and analytics team to understand and collect necessary data, analyze, and report on key metrics

  • Tackle ambiguous problems in a structured manner and develop insightful recommendations through strategic thinking, and data analysis

  • Successfully lead and established relationship with external partners

Product Manager, Bonus Code Promotion

  • Lead site localization with additional requirements from distribution partners

  • Work closely with finance, marketing and operations and identify key opportunity areas

  • Proven ability to lead teams and work cross-functionally in a highly collaborative environment

  • Provide team with creative solutions and ideas

Product Manager, Top Up

  • Create user experience flows by providing mock-ups for web client user interfaces

  • Work closely with Design and Engineering teams to drive innovation, productivity and quality while iterating on the product until project goals are met

  • Responsible for hiring and managing resources for summer internship program

  • Analyze source systems and related data sets to ensure business requirements can be successfully translated for architecture, data modeling, and technology

Technical Product Manager, Telecom Variable Card  

  • Lead products through Product Development Life Cycle (PDLC)

  • Create user training materials for product features and business processes

  • Communicate effectively and clear in technical and business terms

Blackhawk Network, Pleasanton, CA,  2006 – 2011

Quality Assurance Lead

  • Responsible for hiring new resources, building and managing team to perform the functions of software quality assurance

  • Managed QA resources locally and remote based in India

  • Develop QA department policies and standard operating procedures to effectively execute the principles and responsibilities of software quality assurance

City College, Unix Administrator Lab Aid San Francisco, 2001 – 2002

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On Design Architect, Architect Assistant, San Francisco, 1999 – 2001

Volunteer Hackathon for Techtonica Program  https://techtonica.org/, San Francisco, 2017

Volunteering Experience
Education and Certificates
Skills and Tools

Product Management Boot-camp, General Assembly, San Francisco, 2016

Certified Scrum Product Owner, Mountain Goat Software, Sunnyvale, 2013

Intro to Business Analyses, Berkeley Extension, Berkeley, 2012

Test Driven Development, Instrumental Services Inc., Pleasanton, 2011

Leadership, Las Positas College, Livermore, 2009

Human Relationships at Work, Las Positas College, Livermore, 2009

Contemporary management,  Las Positas College, Livermore, 2009

SQAE, Computer Education Center, San Francisco, 2000

BArch, National Technical University , Poltava, Ukraine, 1992 - 1997

Product Management: Balsamiq, Google Analytics, MS Office, Rally, Wiki pages

Software Development: AnthillPro, MS-SQL, IBM-DB2, Selenium, Firebug, Dev Tool

Languages: English, Ukrainian, and Russian

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